The Economist is an English-language weekly magazine-format newspaper owned by the Economist Group and edited at offices in London. In 2017 its average weekly circulation was just over 1.5 million, about half of which were sold in the United States.
With subscriptions being at the core of the Economist business model but facing a high churn, we were approached to help find ways to improve the experience for customers as they approach payments during their subscription timeline.
We designed and facilitated a hands-on experience mapping process that brought in all parts of the business not just the design team, including the Head of Strategic Product Development and VP of Product and Reader Strategy; working in two teams to analyse and map the existing experience and plan the desired future state and long-term product roadmap.
working with The Economist team.
to identify the issue and provide our plan.
after our plan started to take effect.
subscribers kept their ongoing plan.
Executive Name | CFO, The Economist
Monday, 12th November 2021 12:30 - 13:30 (London GMT+0) Online Event
In this workshop, we’ll simplify everything and share our top tips on how to kickstart your new UX/UI career – offering advice and guidance on all of the above and a whole lot more.
Learn More
Monday, 12th November 2021 12:30 - 13:30 (London GMT+0) Online Event
In this workshop, we’ll simplify everything and share our top tips on how to kickstart your new UX/UI career – offering advice and guidance on all of the above and a whole lot more.
Learn More
Monday, 12th November 2021 12:30 - 13:30 (London GMT+0) Online Event
In this workshop, we’ll simplify everything and share our top tips on how to kickstart your new UX/UI career – offering advice and guidance on all of the above and a whole lot more.
Learn More